CEO GREETING  


The red sun of the New Year of Dragon approaches with wonder and new hope. We would like to express our sincere gratitude to the chain family, partners, and Alpha senior and junior families who are opening the future together with Alpha.

In the current distribution industry, traditional stationery shops, lifestyle specialty shops, convenience stores, and beauty shops are leading the market with differentiated competitiveness.

Therefore, our traditional stationery is created by stationers becoming one,
First, we must create a future vision through change and innovation.
Second, Customer satisfaction must be improved through a store environment purification campaign.
Third, we must create a stronger community through shared values and communication with customers.

(Strengthening consumer services and introducing autonomous systems EDS: Every Day Service)

Alpha Chain family!
Alpha's history reflects the sweat and passion of the Chain family. By taking a real-life crisis as an opportunity and using our strong teamwork and creative methods, In the new year, let's create Alpha's 100-year future together with new challenges.

We hope that our Alpha family business and home will be filled with happiness and joy.



President of Alpha
Chairman of Korea Stationery Business Association
Chairman of Pencil Scholarship Foundation
Lee Jong Ho